Book DescriptionPursue your best business opportunitieswithout the risk! Today, many companies have become powerfully averse to taking the risks that are essential to long-term success Dr Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design озлщъ your initiative His techniques can help you safely pursue huge opportunities that others pass upand sustain profit growth far into the future A complete framework for attacking high-risk, high-return opportunities Powerful new tools for sustaining long-term growth and profitability Clarifying and mitigating your real risks Understanding what is visible to your customer and how that affectsyour risk JetBlue vs Southwest: More than one way to skin a cat Identifying multiple competitive objectives, and multiple ways to achieve them Tracking and reducing risks in real-time Discovering mistakes in assumptions or logic while there's time to fix them Creative ways to leverage existing resources more effectively Reducing risk by avoiding unnecessary additional investmentsand what to do when you can't Execution: Getting your ducks in a row Creating an organization that can deliver on your high-value, low-risk strategies Reducing the hazards of growth and diversification strategies Planning to grow or extend your core markets Entering existing markets without the risk Finding more effective ways to overcome entry barriers Shaping new markets: products, processes, and platforms What it takes to successfully create and dominate a new market.  Историко2004 г ISBN 0131011111.