To get any new business idea off the ground you must have a plan - and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan This guide covers every aspect of preparing a business plan including how to analyze the market, how to model the business and financial statements, the analysis озлищ of risk and the assessment of both the upside and potential downside, and the all-important executive summary - often the only part of a business plan that is read Finally, Guide to Business Planning shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business Авторы Грэхем Френд Graham Friend Stefan Zehle.  Какой современныйИздательство: Profile Books, 2004 г Твердый переплет, 288 стр ISBN 1861974744 Язык: Английский.